Where does your story take
you
past
future
present
We don’t act based on facts.
We act based on the Stories we believe.
In complex situations and environments, decisions are rarely driven by information alone. They are shaped by how situations are understood, interpreted, and communicated.
My work focuses on narrative as the underlying structure that turns complexity into clarity and enables meaningful action.
I work with organizations and individuals to make sense of complex realities – through narrative, field insight, and strategic communication.
01
Consultation & Support
02
Workshops & Teachings
03
Research & Documentary
NARRATIVE
PACT
IM
Helping organizations translate complex work into clear, human-centered narratives.
Translating field realities into clear communication
Structuring narratives for programs, reports, and campaigns
Combining strategy, storytelling, and impact
Gilgit-Baltistan, Pakistan, 2024
Shandoor, Northern Pakistan, 2024
Ahilyapura, Madhya Pradesh, India, 2025
Ahilyapura, Madhya Pradesh, India, 2025
OWN YOUR
S ORY
In a world where sometimes nothing seems to make sense – let's create meaning.
Narrative-based workshops and facilitation for individuals
Working with identity, experience, and direction
Creating clarity through personal narrative work
Ahilyapura, Madhya Pradesh, India, 2025
Ghizer, Gilgit-Baltistan, Northern Pakistan, 2024
Gilgit-Baltistan, Northern Pakistan, 2024
Shopian, Jammu and Kashmir, 2022
helpful
humbly
humane
Let’s not create content,
but meaning.
honestly
I support individuals, businesses, and organizations in making sense of their story and turning it into something that creates direction, identity, and impact.
What I do
Strategic Communication
I support businesses, organizations, and individuals in translating their work into clear, human-centered narratives that create trust, understanding, and impact.
Narrative frameworks for programs and initiatives (content and visuals)
Communication strategies and positioning
Campaign concepts and storytelling
Editorial and visual direction
Qualitative Research and Documentation
Conducting interviews, observations, and analysis to identify patterns, perspectives, and meanings, using different tools to capture and communicate lived realities as part of a broader narrative process.
Interviews and field-based insights
Narrative mapping and synthesis
Documentation of lived experiences
Translating research into communicable formats
Field-based Work
I work closely with people and communities in real-world contexts – often in politically or socially complex environments.
Immersive documentation in real-world contexts
Collaboration with communities and partners
Observational research and narrative capture
Context-sensitive storytelling
Contextualizing
I bring narratives into context through talks, presentations and moderated discussions where complexity can inspire, be understood, and questioned.
Talks and presentations
Moderated discussions and panels
Narrative framing of complex topics
Educational formats for different groups
Behind the scenes of a campaign shooting in Pakistan
Workshop in Tehran, Iran
Facilitating a workshop in Jammu and Kashmir
Farmers protest in India, 2021
Analyzing narration and culture with a translator
During a qualitative study in India
Facilitating a workshop in Gilgit-Baltistan, Pakistan
Along the Durand Line in Balochistan
Switzerland / India / Tanzania
biore-stiftung.ch
BioRe Stiftung
As a pioneer for organic cotton, bioRe Foundation aims at revitalizing the soil, preserving and strengthening biodiversity in India and Tanzania through creating space for small farming development and the fulfillment of human rights for farming families.
bioRe Switzerland, bioRe India, Tabea Guhl
Worked With:
Communication Strategy and Brand Development / Documentary Filmmaking and Photography / Fundraising and Campaign Management
Tasks:
Switzerland
freeskier.com
European Freeski Open
For three consecutive years, I was responsible for designing, and executing the entire visual campaign of the European Freeski Open in Laax, one of Europe's most renowned freeski competitions. This high-profile event brought together over 100 top freeskiers from 19 countries each year, showcasing their skills on a world-class stage in Laax, Switzerland.
Worked With:
Brand Identity Development / Promotional Materials / Digital Assets / On-Site Visuals
Tasks:
Switzerland / Global
bombart.org
Bombart Assoc.
Bombart’smission as a Swiss-based association is to counteract the psychological and emotional consequences of war and violent conflict for children and young people through the empowering potential of creative self-expression. Bombart is committed to peacebuilding and conflict prevention to give those affected by conflict and violence new hope, and to empower them on their path through life.
Worked With:
Brand Management & Identity, Strategic Communication & Content Creation, Social Media Management, Fundraising & Donor Engagement, Partnership & Stakeholder Engagement, Advocacy & Education
Tasks: