We don’t act based on facts.
We act based on the stories we believe.
Narrative as a framework for making complexity understandable and actionable.
What this means
In complex situations and environments, decisions are rarely driven by information alone. They are shaped by how situations are understood, interpreted, and communicated.
My work focuses on narrative as the underlying structure that turns complexity into clarity and enables meaningful action.
What I do
I work with organizations and individuals to make sense of complex realities – through narrative, field insight, and strategic communication.
Narrative Impact
Helping organizations translate complex work into clear,
human-centered narratives.
Translating field realities into clear communication
Structuring narratives for programs, reports, and campaigns
Combining strategy, storytelling, and impact
Grounded in field experience across conflict and socially complex environments.
Own Your Story
In a world where nothing seems to make sense – let's create meaning.
Narrative-based workshops and facilitation
Working with identity, experience, and direction
Creating clarity through personal narrative work
Switzerland / India / Tanzania
BioRe Foundation
As a pioneer for organic cotton, bioRe Foundation aims at revitalizing the soil, preserving and strengthening biodiversity in India and Tanzania through creating space for small farming development and the fulfillment of human rights for farming families.
bioRe Switzerland, bioRe India, Tabea Guhl, Roland Siegenthaler, Anna Vetsch
Worked With:
Communication Strategy & Brand Development / Documentary Filmmaking & Photography / Fundraising & Campaign Management
Tasks:
Switzerland
European Freeski Open
For three consecutive years, I was responsible for designing, and executing the entire visual campaign of the European Freeski Open in Laax, one of Europe's most renowned freeski competitions. This high-profile event brought together over 100 top freeskiers from 19 countries each year, showcasing their skills on a world-class stage in Laax, Switzerland.
Worked With:
Brand Identity Development / Promotional Materials / Digital Assets / On-Site Visuals
Tasks:
Switzerland / Global
Bombart Assoc.
Bombart’s mission as a Swiss-based association is to counteract the psychological and emotional consequences of war and violent conflict for children and young people through the empowering potential of creative self-expression. Bombart is committed to peacebuilding and conflict prevention to give those affected by conflict and violence new hope, and to empower them on their path through life.
Worked With:
Brand Management & Identity, Strategic Communication & Content Creation, Social Media Management & Digital Presence, Fundraising & Donor Engagement, Partnership & Stakeholder Engagement, Advocacy & Education
Tasks: